To help boost your product visibility and revenue, Fab offers a discounts and sales program. The program is subject to various legal regulations that aim to secure pricing transparency for consumers (like the FTC Guides and Trade Practice Rules or the EU Price Indication Directive).
This page covers the guidelines you, as a seller, must follow when placing your product on sale. These guidelines ensure discounts and sales on Fab align with legal requirements and remain an excellent opportunity for sellers and potential buyers.
A discount on Fab happens when a seller advertises a product as being sold at a promotional (lower) price than its regular price. Discounts are communicated on Fab by showing the old price with a strikethrough and the new price next to it, and/or by displaying the discount percentage. Any change to your product’s price that you don't display as noted is not considered a discount, but you can change your product pricing as you see fit.
Fab provides the following types of sales.
Fab Event Sales: Discounts initiated by Epic Games that include multiple sellers. For example, a Black Friday or holiday sale
Individual Sales: Discounts you can initiate for one or more of your products. For example, you can have a sale to celebrate your store anniversary, or a one-item-targeted sale to boost sales for a particular item.
Any claims of savings outside of Events Sales and Individual Sales should not take place on Fab, as they might not meet the legal requirements for price indication. This includes presenting claims of savings in the product title, on thumbnails, or in the description of the product. For example, you cannot add marks on a thumbnail saying "-50%" or "sale", or write "Now -50% sale" in the product description.
Fab Event Sales
For Fab Event Sales, Epic Games may occasionally work with publishers who have opted in to receive marketing communications to temporarily lower the base price of an asset for a limited period of time, but this is only done by mutual agreement.
Fab Event Sales include the following subtypes.
Invitation Only-themed Sales: Epic Games invites publishers whose products are determined to be relevant to the theme or that meet other sale prerequisites.
Open-enrollment Sales: Epic Games invites publishers with at least one published product.
Publishers invited to Fab Event Sales are emailed at their primary email address with all the information necessary to participate in the Sale and a deadline to respond. You can adjust your primary email address in the Publish Settings of the Fab Publisher Profile page.
To receive the sale invitation via email, you must opt in to Fab marketing emails. You can change your marketing preferences in your Epic Account settings. If you choose not to opt in for Fab marketing emails, you can find the sales invitations posted on the Epic Developer Community’s Publishers Hub.
To be included in the sale event, you must register your participation by the provided deadline.
Individual Sales
To request a sale for your published products, you must submit an Individual Sale Request via the Fab support portal at least two weeks before the intended start date of the sale.
You can submit a request for all or specific products. The Individual Sale type has specific details you must include in your submission.
All Products |
| Please schedule all of my products from April 23 to April 30, 2025 for 50% off. |
Specific Products |
| Please schedule the following products: www.fab.com/listings/[ListingID], 03/04/2025, 03/14/2025, 15 www.fab.com/listings/[ListingID], 04/14/2025, 04/25/2025, 25 www.fab.com/listings/[ListingID], 04/26/2025, 05/15/2025, 40 |
You must separate each entry with a comma, space, or tab with a new line between products. You can paste this data into the body of the email or send a text file containing this information.
For the subject line in your submission, it can be helpful to use distinguishing words like "Individual Sale" or "Promotion."
After you submit your request for either sale type, you should receive one or more of the following emails:
Confirmation that the sale has been scheduled.
A list of products that are not eligible to be on sale. If you receive this email, you may attempt to resubmit the same products for sale using different parameters (for example, different dates or percentages).
Your request is checked against the following rules:
You must submit your request at least 14 days before the sale’s desired start date.
The start date of the sale cannot be more than 60 days from the date you submit your request.
Products can only be on sale for a maximum of 14 consecutive days.
After a product is on sale, 30 days must elapse before it can go on sale again.
Products cannot go on sale if their price has changed within 30 days prior to the sale.
New products can go on sale 30 days after publication date.
Discount percentage(s) must fall within the 10-50% range.
On occasion, platform maintenance or updates may disrupt sales in progress. The Fab team will do its best to notify you, but this may not always be possible, and the team reserves the right to cancel or move a sale to complete maintenance or platform adjustments as needed.
Product Eligibility and Rules Around Sales
The following rules apply to both Event and Individual Sales.
1. Products cannot go on sale until after they have been sold on Fab for 30 consecutive days with their price unchanged. During this period, the product will establish its base price that the discount will be applied against.
2. Products included in a sale cannot go on sale again until 30 days after the first sale ends or after the base price is changed. This applies equally to all types of Sales - both Fab Event Sales and Individual Sales. This is to allow for a new base price to get established in the meantime.
Example: You had a product on Individual Sale from November 22, 2024 until November 30, 2024. This product will not be eligible to participate in a Fab Event Sale that starts December 20, 2024, nor will it be eligible for another Individual Sale before December 31, 2024.
3. The listed product's base price shown during a sale cannot change throughout the duration of the sale.
4. Individual Sales and Fab Event Sales are limited-time events. Fab Event Sales cannot last more than 30 days each and the maximum length of an Individual Sale is 14 days.
5. If a product is submitted to be part of a sale, the discount will be applied equally against all of its pricing tiers.
Example: If you submit your listing to go on sale as part of a Fab Event Sale and decide to discount the product 50% for the time of the sale, the 50% discount will be applied to both Personal and Professional pricing tiers the product is distributed under.
As a result of the above, if you change a price for one of the tiers pre-sale, it may affect the whole products’ eligibility for a sale.
Example: You have been distributing an asset on Fab between October 22 and November 23, 2024. The price for the Professional tier remained unchanged throughout this period, but on November 9, you increased the Personal tier price from 10 USD to 12 USD. The whole listing is not eligible to participate in a Fab Event Sale that will be launching on December 1 because of the price change.
6. You are free to set your product prices as you see fit. However, the listed product’s base price should reflect the product's real value and should not be artificially inflated in order to make a better savings claim in anticipation of the sale.
7. The discount percentage you opt into would apply to whatever the price is at the start of the sale (i.e. the discounted price would be calculated as the immediate pre-sale price minus your desired discount percentage). As required by the pricing laws, the discount percentage displayed to the users would be calculated based on the lowest price of the product in 30 days before the sale.
8. Savings claims can only be made on Fab using Event Sales or Individual Sales features. Sellers cannot put a savings claim in the product title, in a thumbnail, or in the product’s description.
