Discounts and sales are a powerful tool that can boost your product visibility and revenue, but they are subject to various legal regulations that are aimed at securing pricing transparency for consumers (such as the FTC Guides and Trade Practice Rules or the EU Price Indication Directive).
We want to make sure that discounts and sales on Fab are in line with legal requirements and remain a great opportunity to both sellers and potential buyers. This is why we have set some ground rules around Fab sales that you as a seller will need to follow. Please find them listed below.
A sale on Fab happens when the product is advertised as being sold at a promotional (discounted) price, compared to its regular price (sale). Sales on Fab are communicated by showing the “old” price with a strikethrough and the “new” price next to it, and/or by displaying the discount percentage. Any change of a product’s price that is not displayed like that is not considered a sale, but you are allowed to change your product pricing as you see fit.
On Fab, we will host two types of sales:
Fab Event Sales are initiated by Epic and aimed at including multiple sellers; for example, a Black Friday Sale or a Holiday Sale, and
Individual Sales* are sales that can be initiated by any seller wanting to discount one or more products. For example, one seller could have a sale to celebrate their anniversary, or a one-item-targeted sale aimed at boosting sales for a particular item.
*The Individual Sales feature will be made available in 2025. We will inform you when you can start requesting an Individual Sale.
Fab Event Sales
For Fab Event Sales, Epic may occasionally work with publishers who have opted in to receive marketing communications to temporarily lower the base price of an asset for a limited period of time, but this will only be done by mutual agreement. There are two subtypes of Fab Event Sales on Fab:
Invitation Only-themed Sales, where Epic will invite publishers whose products have been determined to be relevant to the theme, or that meet other sale prerequisites, and
Open-enrollment Sales, where Epic will invite all publishers who have at least one published product.
Publishers invited to Fab Event sales will be emailed at their Primary Email Address (configurable in the Publish Settings of the Fab Publisher Profile page) with all the information necessary to participate in the Sale, as well as a deadline to respond.
You need to have given Epic your consent for marketing communications to be considered as a potential Fab Event Sale participant. If you have not opted in to marketing consent, we will not be able to reach out to you about upcoming Fab Event Sales. You can change your marketing preferences in your Epic Account settings.
Publishers must respond to the email invitation by the provided deadline to participate, but publishers also have the option of declining participation in Fab Event Sales.
Individual Sales
To request a sale for their published products, publishers must submit an Individual Sale Request at least two weeks before the intended start date of the sale.
Product Eligibility and Rules Around Sales (both Fab Event Sales and Individual Sales)
1. Products cannot go on sale until after they have been sold on Fab for 30 consecutive days with their price unchanged. During this period, the product will establish its base price that the discount will be applied against. This also means that products cannot go on sale on Fab before 30 days after their initial publication.
2. Products included in a sale cannot go on sale again until 30 days after the first sale ends or after the base price” is changed. This applies equally to all types of Sales - both Fab Event Sales and Individual Sales. This is to allow for a new “base price” to get established in the meantime.
Example: You had a product on Individual Sale from November 22, 2024 until November 30, 2024. This product will not be eligible to participate in a Fab Event Sale that starts December 20, 2024, nor will it be eligible for another Individual Sale before December 31, 2024.
3. The listed product base price shown during a sale cannot change throughout the duration of the sale.
4. Individual Sales and Fab Event Sales are limited-time events and cannot last more than 30 days each.
5. If a product is submitted to be part of a sale, the discount will be applied equally against all of its pricing tiers.
Example: If you submit your listing to go on sale as part of a Fab Event Sale and decide to discount the product 50% for the time of the sale, the 50% discount will be applied to both Personal and Professional pricing tiers the product is distributed under.
As a result of the above, if you change a price for one of the tiers pre-sale, it may affect the whole products’ eligibility for a sale.
Example: You have been distributing an asset on Fab between October 22 and November 23, 2024. The price for the Professional tier remained unchanged throughout this period, but on November 9, you increased the Personal tier price from 10 USD to 12 USD. The whole listing is not eligible to participate in a Fab Event Sale that will be launching on December 1 because of the price change.
6. You are free to set your product prices as you see fit. However, the listed product “base price” should reflect the product's real value and should not be artificially inflated in order to make a better savings claim in anticipation of the sale.
