Campaigns Page

From the dashboard, you can create and manage a campaign and find your Sponsored Row campaign history. Review your historical data to bid smarter and find optimal days to run a campaign for your island. Get started by opening the Campaigns dashboard from the project menu.

Campaigns are a way to increase the visibility of your published island. To create your first campaign, see Creating and Editing a Campaign.

Campaigns Dashboard

This page provides a way to create new campaigns, manage your campaigns, and view campaign metrics. Each campaign is listed by the campaign name and includes campaign information at a glance.

1. Create campaign: Click the button to open the New Campaign page and create a new campaign.

2. Market History: A collapsible chart that shows you the market history over the past seven days by default.

   

3. Sort filter: Click the arrow to open a dropdown menu, then filter the campaign view by the criteria you select.  

4. Campaign list: A list of campaigns that correspond to the Sort filter criteria. Each campaign displays its campaign details.  

Campaign Details

Each campaign has individual campaign details recorded on the Campaigns dashboard. You can see all of a campaign's details at a glance.

1. Campaign Name: The name of the campaign.

2. Status: This refers to the lifecycle of the campaign. Each status view includes a Last updated timestamp for transparency.

3. Daily budget: The amount you're willing to pay per day to sponsor your island.

4. Delivered budget: What you were actually charged (per day and in total).

5. Delivery rate: The percentage of planned daily budget actually delivered. (Daily Spent ÷ Daily Planned × 100).

6. Max. bid: Your maximum price per 1,000 impressions to be used in auction.

7. CPM:  Cost per mille (CPM) is the cost per 1,000 impressions in a Sponsored Row campaign.

8. Impressions: An impression is a player view of your island thumbnail.

9. Clicks: Number of times players clicked your sponsored tile.