gameplay loop

A gameplay loop is the experience a player goes through, over and over, until the objective is reached. A good gameplay loop would include a player action, a reward or some other feedback for that action, and an expansion of that reward or feedback through repeated action. This could mean more loot, better weapons, more knowledge revealed, or other incentives to continue the player's engagement. The gameplay loop is the core experience of a game, and the thing that keeps players coming back for more.