Click-through rate (CTR) is the ratio of clicks over impressions, measured as a percentage for how many impressions resulted in a click. For example, if your island has 100 impressions and 5 clicks, that is a 5% CTR. CTR measures the effectiveness of your thumbnail and title at capturing player attention and getting players to click.
CTR
Click-through rate (CTR) is the ratio of clicks over impressions, measured as a percentage for how many impressions resulted in a click.
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