KWS Glossary

A glossary of terms relating to the Kids Web Services platform.


Glossary term


Age Gate

Used to ascertain if a user is above the age of digital consent in their country of residence (usually by collecting their date of birth and country location). Based on this, the user is treated either as a ‘kid' (below digital consent age) or as above digital consent age within the app experience. See the PV service example use cases.


The Children's Online Privacy Protection Act (COPPA) is a US federal law enforced by the Federal Trade Commission (FTC) that regulates the online collection and use of personal information from children under the age of 13. It imposes certain requirements on online operators who direct their websites, apps, or online services to children under the age of 13 and requires them to obtain verifiable consent from the children's parents before collecting, using, or disclosing children's information. Learn more about it here.


The General Data Protection Regulation (GDPR) is an EU and UK regulation on data protection and privacy. It is administered by each EU member state's data protection authority. GDPR-K refers to the special protections within the GDPR for children's data. Learn more about it here.

Parent Verification

The KWS Parent Verification (PV) service allows you, the developer, to verify that the person designated by a user of your product as their parent is an adult. Learn more about it here.


A pool of the hashed email addresses of parents that have previously completed the KWS parent verification (PV) process. These pre-verified parents will not have to provide their verification details again in any other digital experience that utilizes KWS' PV service.


A digital service or experience such as an app, game, or website.