Store Configuration

Provide product-level details

Are you a Closed Beta partner? If you are not participating in the Closed Beta release, you can access documentation by using your Epic Games account to sign in to the Knowledge Base.

Sections on the Store Configuration page collect product-level information, including specifications, social media, regions, and ratings. This page also displays the status of your Store Configuration within each sandbox.

Store configuration is required for every new product.

After you complete the Store Configuration, you will create and upload your build.

Guidelines

  • For asset specifications, best practices, and color recommendations, refer to the Epic Games Store Brand Guidelines.

  • Preview windows allow you to see where information and assets will be displayed on the Product Details Page in the Epic Games Store.

  • Blue checkmarks on each section indicate all MANDATORY information has been provided.

Complete Product Configuration

  1. Go to Product > Epic Games Store > Store Configuration > Product configuration > EDIT.

  2. Provide the mandatory and optional.

Mandatory Information

Product details

The Product Details section provides information for the About Game section of the Product Details Page.

  • Product logo – The primary logo for your product, displayed on the right side of your Product Detail Page. Submitted as a transparent PNG, with a maximum height and width of 400 pixels. Should not include empty space to reach the maximum dimensions.

  • Product display name – The title of your product that will be displayed to players.

  • Short description – The description should be straight to the point and describe the product without an excess of adjectives and embellishment.

  • Note: Because the maximum length of this field is 280 characters across all languages, we recommend limiting English text to roughly 200 characters.

  • Genres – Select one to three genres appropriate to your product.

  • Features – Select all features that will be supported with the current release of the game. Please do not include features for future releases; wait until the release to submit an updated page that includes the new feature(s).

  • Supported languages – Select all languages supported by your game for Audio and Text.

  • Support-A-Creator icon – The icon for your product that will be displayed in the Support-a-Creator Affiliate Portal.

  • Legal footer – The legal footer for your game, to be provided in plaintext. May include a URL referencing additional details if needed.

  • Privacy link – The URL to your privacy policy. If you do not have a privacy policy, we recommend that you create a page on your site stating that you do not have this information at this time.

  • Developer name – The name of the developer of your product.

  • Publisher name – The name of the publisher of your product.

Specifications

The Specifications section provides information about the platforms your product supports and the specifications for ideal user experience. Because this information can change during development, please make sure to confirm specs prior to submitting your game page content for review.

Only select My product supports this OS for the platforms supported by your current release.

Optional Information

Social media

Links in the Social media section display in the Follow Us section of your Product Details Page.

If selected, banner text displays on your Product Details Page. Banner text can be used to emphasize key phases of your go-to-market planning, such as your pre-purchase offer, beta or early access information, or major in-game event.

  • Enable for my product – Select this toggle to include a banner on your Product Details Page.

  • Title – Enter a short title with three to six words that highlight your banner text.

  • Short description – Banner text can be used to emphasize key phases of your go-to-market planning, such as your pre-purchase offer, beta or early access information, or major in-game event.

  • My banner includes a link button – Select this toggle if you want to include a button within your banner. You could use this button to direct users to other web pages. For example, you might link to a web page where users could complete a survey to get a free product code.

  • Button text – Enter the text you want to display on the banner button. A call to action is recommended, such as, "Learn more" or "Complete survey," etc.

Theming

The Theming section is optional and allows you to create custom color palettes for your Product Details Page. We recommend that you select an accent color that sufficiently contrasts with the theme color you select, per Web Content Accessibility Guidelines (WCAG).

  • Select: Dark mode or Light mode; Accent color; one of the eight pre-configured Color themes.

Add Regions and Ratings

Launching products in Korea: A GRAC rating is mandatory to launch in Korea. Learn more about Game Ratings in Korea.

  1. Go to Product > Epic Games Store > Store Configuration > Regions and ratings > EDIT

  2. Add Region and Ratings information, as noted below.

Regions

All regions are selected by default. Uncheck any regions where you will not distribute your product.

Ratings

To launch your product in Korea: You must obtain and display a GRAC rating to launch your product in Korea. Learn more about game ratings in Korea.

If your product has an age rating certificate for one or more official rating systems, such as ESRB or CERO, then you must display these age ratings on your product page.

Note: If you applied for an age rating, but haven't received it yet, then you must wait for the rating and add it to your product page before you launch your product.

Age rating descriptors and interactive elements

Some rating systems also require descriptors, interactive elements, or both. Descriptors and interactive elements indicate why your product was awarded its rating. If your rating certificate includes any descriptors or interactive elements, then you must display these descriptors and interactive elements on your product page.

In the following example, Fortnite has a PEGI rating of 12. The descriptors show that PEGI awarded the "12" rating because the game includes violent content and in-game purchases.

Example of ratings and descriptors on the Epic Games Store

Image: Example of ratings and descriptors on the Epic Games Store.

Learn more about age ratings.

Note:

  • You cannot display age ratings provided by IARC on the Epic Games Store.

  • You do not need to provide ratings for Early store discovery.

Note: The Epic Games Store displays age ratings at the product level, not at the offer level. This means that each product has one age rating and associated set of descriptors and interactive elements. Use the highest age rating that applies to any of your offers. For example, if your base offer is rated 15, but you have DLC that is rated 18, you should select 18.



If you add content to your product that has a higher rating than the current product rating, then you must update the product rating to the higher rating. For example, if your product has an age rating of 15, and you add content that is rated 18, then you must update your product age rating to 18.

Age ratings in the publishing workflow

To launch your game, you must first submit your product for review in your Stage sandbox. As part of this review, Epic Games checks the ratings, descriptors, and interactive elements on your product against the certificates you provided.

You can add, remove, or edit ratings and their associated descriptors and interactive elements even if you have pushed your product to your Stage sandbox. For example, you can add ratings for additional geographical regions where you want to launch your product. To add, remove, or edit ratings, descriptors, or interactive elements, make the changes in your Dev sandbox, then push the changes to Stage, and finally submit them for review.

Preview your product's ratings

To see how your product's ratings appear in the Epic Games Store, open the preview for a specific offer. To do so, go to Your Product > Epic Games Store > Offers > Your offer > … > Edit offer > PREVIEW ON STORE.

Add ratings and descriptors to your product

To add ratings and descriptors to your product:

  1. In the Dev Portal, go to Your Product > Epic Games Store > Store Settings.

  2. Ensure that you are in your Dev sandbox.

  3. Select Regions and ratings > EDIT > Ratings.

  4. Select Add new rating > +.

  5. Select the applicable ratings scheme (for example ESRB).

  6. In Rating certificate, upload your product's rating certificate.

  7. In Rating category, select the rating on your product's rating certificate.

  8. In Content descriptors, select any descriptors on your product's rating certificate.

    Note: not all rating schemes include content descriptors.

  9. Depending on the ratings scheme, there might be other sections for you to complete. Check your rating certificate and complete these accordingly.

  10. For each additional rating certificate you have, repeat steps 4-9.

  11. Select SAVE CHANGES.

Remove a rating from your product

To remove a rating from your product:

  1. In the Dev Portal, go to Your Product > Epic Games Store > Store Settings.

  2. Ensure that you are in your Dev sandbox.

  3. Select Regions and ratings > EDIT > Ratings.

  4. Find the rating you want to remove.

  5. Select the trash can icon:

    Trash can icon

  6. Select YES, DELETE.

Edit a rating or descriptors

To edit one of your product's ratings or descriptors:

  1. In the Dev Portal, go to Your Product > Epic Games Store > Store Settings.

  2. Ensure that you are in your Dev sandbox.

  3. Select Regions and ratings > EDIT > Ratings.

  4. Find the rating you want to edit.

  5. Select >:

    Arrow icon

  6. Make your edits to the rating.

  7. Select SAVE CHANGES.