Best Practices for Store Presence and Marketing

Make your product stand out on the Epic Games Store

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Marketing is a critical step on the path to any successful product release. It's how you build awareness among potential customers and ensure that your product stands out in a crowd. Every product is unique and deserves its own marketing plan, but here are a few general best practices that can help you get started.

Launch your "Coming Soon" page as soon as you announce your product

Don't wait until your product is available for purchase. Roll out your store page when you announce your product, to let customers know it will be available on Epic Games Store. Learn more: Publishing a Page.

Encourage wishlisting when linking to your store page

If you have an official website or social media accounts, make sure you provide links to your Epic Games Store page and encourage customers to wishlist your product. This provides the following benefits:

  • Users will receive email updates about your product.

  • Users will receive push notifications about your product in the store PC client.

  • It makes your product more visible to these users in the "From Your Wishlist" module on the store.

Include Epic Games Store branding in your marketing assets

If you create custom marketing assets, such as trailers or screenshots, add Epic Games Store branding alongside other platform logos. This lets customers know where they can buy the product. Learn more: Logo assets and brand guidelines.

Participate in Epic Games Store campaigns and custom sales

When your product is available, use an effective discounting strategy to help you maximize sales and continually reach new customers. You can use Epic Games Store campaigns to gain visibility during major tentpole promotions and custom sales to amplify your own marketing beats. Learn more: Promotional calendar and how to submit a custom sale.

Optimize your marketing strategy with the Analytics Dashboard

The Developer Portal Analytics Dashboard offers a variety of information about the performance of your product. The following information is especially important to help you optimize your marketing strategy:

  • Daily sales history: Shows campaign performance and geographical data about your player base.

  • Wishlist data: Shows your progress for total number of wishlists, before and after release.

  • Affiliate Payout trends: Shows which members of the Support-a-Creator program drive the strongest sales conversions for your title.

To open the Analytics Dashboard in the Dev Portal, in the navigation menu select Store, then select the Analytics tab.

Keep an eye on our roadmap for new Epic Games Store features

Use the Epic Games Store Roadmap to learn about new features and improvements coming to the store. We plan to bring you new ways to engage with customers, so keep an eye on the roadmap when you plan your marketing strategy.