Manage Offers

Create and manage product offers

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The Offers page allows you to view, edit, and add offers to your product.

Each Offer collects details about the product and items you will sell. The Base offer is the product you set up first. For example, if your product is a game, your offer will be labeled Game. You can also create additional offers, such as add-ons, season passes, demos, or digital extras.

Populate the Base Offer

When you visit the Offers page, your first Base offer should already be associated with the Artifact you uploaded. Your next step is to populate the Base offer details in Dev.

  1. Go to Product > Offers > Dev tab > [...] > Edit Offer

  2. Provide the mandatory and optional for Base offers.

Create Additional Offer Types

Best practice: Titles that include the base Product Name can improve SEO performance, particularly for add-ons and season passes. Examples of offer names: "Rocket League Starter Pack" or "Fortnite Quest Breakpoint's Quest Pack."

  1. Go to Product > Offers > Dev tab > CREATE OFFER.

  2. Enter the Name of your offer. This name will display on the Offer page.

  3. Select the entity type > NEXT.

  4. Provide the mandatory and optional.

Consumable Offers

Consumable offers allow you to create offers that players can purchase and consume. In order to make use of consumable offers, you need to use the EOS QueryEntitlements and RedeemEntitlements APIs to list and redeem the entitlements added to a player's account at time of purchase.

  • You cannot select dependencies or artifacts for consumable offers, but you can select Regions and Ratings.

  • You may also submit suggested pricing as part of your product configuration, like other offers.

  • Consumables may not be selected as sub offers, or included in bundles.

Price Setting for Consumable Offers - Not Available for Direct Purchase

You have an option to choose a base price for your consumable offer as Not Available for Direct Purchase. If this setting is enabled, the offer will not be available for purchase. The only way for a user to redeem an offer with this setting enabled is via a key, and they must also own the base product for any such offer. This setting is primarily intended for use in Promotional Campaigns.

Mandatory Information

Details

The Details section provides information and digital assets for your Offer. For asset specifications, best practices, and color recommendations, refer to the Epic Games Store Brand Guidelines.

  • Name — The name of the Offer is the publishing title displayed on your Product page.

  • Short description — The description should be straightforward and describe the game type without an excess of adjectives and embellishment. Note: The description may be used throughout the Store and for SEO and sharing settings.

  • Platforms, Genres, Features, Developer name, Publisher name — You can select Use the default if you want to use the items specified in your Store Configuration.

  • Early access product — Enable this if your product is currently in Early access. Also see, Early Access Program Requirements.

  • Logo — Displayed on the right side of the Product Details Page.

  • Offer images — Displayed throughout the storefront. Portrait images are displayed in the checkout flow and in wishlist notifications. Landscape images are displayed on product pages in the Editions and Add-on sections. This should be your main promotional key art. It is preferred that you center your key art and logo within the critical art area for the best visual impact.

  • Library images — Displayed in the Launcher Library.

  • Storefront images — Optional images displayed on the epicgames.com landing page if the title is featured by the Marketing team. For most titles, these are not provided, and the offer images are used here by default.

Dates

When creating a new offer or configuring dates for the first time on an existing offer, you are presented with a series of questions relating to your offer that ensure relevant details are captured (i.e., Was this offer previously released on PC or Mac?). Once the questions are answered and your offer dates are saved, this information is stored on the offer in the fields listed below.

Dates entered for your base offer can be used as default dates for additional offers. Once your base offer has been configured, you can automatically import those dates into additional offers by clicking the Use Default button available on the Create Offer screen, or you can enter dates unique to your new offer.

Your offer dates set the date that your offer page becomes discoverable, purchasable, and downloadable on the Epic Games Store. Learn more: Manage Pages

Offer Date Fields

  • Set initial release date on Mac or PC — Indicates the date the product was originally available for purchase on Mac or PC on another storefront, if applicable. If this is your first release, leave this field blank.

  • Early store discovery — Indicates the date your offer will be discoverable (i.e., visible to users) on the Epic Games Store. This date does not determine when an offer becomes available for purchase. For example, if the discovery date occurs prior to the launch date, users can review the offer details on the storefront but cannot complete a purchase until the official launch date.

  • Launch date — Indicates the date and time your offer becomes purchasable by end-users on the Epic Games Store. When configuring the launch date, you can determine if the date is specific, estimated, or currently unknown.

    • If you provide a specific launch date, you must attach a binary to the artifact for your offer.

    • If you identify your launch date as estimated or unknown, a binary is not required in order for your product page to display as Coming Soon in the storefront. However, an early store discovery date must be provided in these scenarios.

    • For offers with an estimated or unknown launch date, you must update your offer with a specific launch date and attach at least one binary to the artifact for your offer at least one week before your intended release date.

  • Expiration date — Indicates the date the offer is no longer available to users on the Epic Games Store, if applicable. Expired offers are no longer discoverable or purchasable on the Epic Games Store; however, the offer is still accessible to users who previously purchased the offer.

Note: To update your offer dates, navigate to the Offers page for your product in the Dev Portal, click the menu icon within a specific offer's row, and select Edit Offer. On the Offer Details page, click Offer Dates. You can then walk through the offer questions again by clicking Guided Experience. Alternatively, you can manually update and save changes to the individual fields described above as needed. Learn more: Manage Pages

Price

  • For additional offers: Select the checkbox if your offer is not sellable or is part of a bundle.

  • Base Price — Select the suggested pricing for your offer in the United States.

  • Regional pricing — Prices in local currency will populate according to the Base Price tier selected. The USD equivalent is calculated using the current exchange rate at the moment of purchase. Final prices are regulated by Epic Games.

Artifact Settings

Artifact Settings are mandatory for the Base product, but may be optional for other Artifact types, such as consumables.

  • Select Artifact — Select the uploaded artifact associated with this offer.

  • Default folder — Select the name of the default folder where the artifact will be installed. The folder name must be alphanumeric, 25 characters or less with no spaces, and start with a letter.

  • EAS Integration — If you are using an application through Epic Account Services, enter the ID associated with this offer.

  • Enable Cloud Save — Select the toggle to allow users to save their progress.

    • Locations — Provide locations for PC and MacOS where games will be saved locally on a user's device.

    • Files to Sync — You can customize file quotas and sync rules for cloud saves.

Store Visibility

Store Visibility settings are mandatory only for additional Offers, as visibility for the Base product is automatically configured.

Select how the Offer will be visible to users:

  • Hidden — Offer page is not visible in the Store

  • Visible in Store — Offer page is accessible only with a direct link and in game

  • Searchable — Offer page is discoverable in the Store

Optional Information

Dependencies

You will not create a dependency for your Base offer.

Dependencies allow you to add sub-offers that build Edition and Season Pass offers. The Preview Window allows you to visually see the offers you build. For example: To create a game edition, you could first create an Edition offer, then add the base Game as the sub-offer dependency. You also could add additional items to the Edition, such as an add-on.

  1. Select the Main sub-offer to which you will add as a dependency.

  2. Select any Additional sub-offers.

Regions

Select which regions this Offer will use. Base offers typically use Default regions already specified in Store Configuration.

Ratings

Some Offer types will adopt the Ratings of the Base offer by default.

Select the ratings for this offer. Base offers typically use Ratings already specified in Store Configuration.