Manage Offers

Create and manage product offers

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The Offers page allows you to view, edit, and add offers to your product.

Each Offer collects details about the product and items you will sell. The Base offer is the product you set up first. For example, if your product is a game, your offer will be labeled Game. You can also create additional offers, such as add-ons, season passes, demos, or digital extras.

Populate the Base Offer

When you visit the Offers page, your first Base offer should already be associated with the Artifact you uploaded. Your next step is to populate the Base offer details in Dev.

  1. Go to Product > Offers > Dev tab > [...] > Edit Offer

  2. Provide the mandatory and optional for Base offers.

Create Additional Offer Types

Best practice: Titles that include the base Product Name can improve SEO performance, particularly for add-ons and season passes. Examples of offer names: "Rocket League Starter Pack" or "Fortnite Quest Breakpoint's Quest Pack."

  1. Go to Product > Offers > Dev tab > CREATE OFFER.

  2. Enter the Name of your offer. This name will display on the Offer page.

  3. Select the entity type > NEXT.

  4. Provide the mandatory and optional.

Consumable Offers

Consumable offers allow you to create offers that players can purchase and consume. In order to make use of consumable offers, you need to use the EOS QueryEntitlements and RedeemEntitlements APIs to list and redeem the entitlements added to a player's account at time of purchase.

  • You cannot select dependencies or artifacts for consumable offers, but you can select Regions and Ratings.

  • You may also submit suggested pricing as part of your product configuration, like other offers.

  • Consumables may not be selected as sub offers, or included in bundles.

Price Setting for Consumable Offers - Not Available for Direct Purchase

You have an option to choose a base price for your consumable offer as Not Available for Direct Purchase. If this setting is enabled, the offer will not be available for purchase. The only way for a user to redeem an offer with this setting enabled is via a key, and they must also own the base product for any such offer. This setting is primarily intended for use in Promotional Campaigns.

Mandatory Information

Details

The Details section provides information and digital assets for your Offer. For asset specifications, best practices, and color recommendations, refer to the Epic Games Store Brand Guidelines.

  • Name — The name of the Offer is the publishing title displayed on your Product page.

  • Short description — The description should be straightforward and describe the game type without an excess of adjectives and embellishment. Note: The description may be used throughout the Store and for SEO and sharing settings.

  • Platforms, Genres, Features, Developer name, Publisher name — You can select Use the default if you want to use the items specified in your Store Configuration.

  • Early access product — Enable this if your product is currently in Early access. Also see, Early Access Program Requirements.

  • Logo — Displayed on the right side of the Product Details Page.

  • Offer images — Displayed throughout the storefront. Portrait images are displayed in the checkout flow and in wishlist notifications. Landscape images are displayed on product pages in the Editions and Add-on sections. This should be your main promotional key art. It is preferred that you center your key art and logo within the critical art area for the best visual impact.

  • Library images — Displayed in the Launcher Library.

  • Storefront images — Optional images displayed on the epicgames.com landing page if the title is featured by the Marketing team. For most titles, these are not provided, and the offer images are used here by default.

Dates

Default dates are those set in your base offer. After you configure your base offer, can choose to import those dates on additional offers. Or, you can select dates unique to your new product offer.

  • Release date — Select the date when your offer will become available to purchase; the time will auto-populate.

  • Set viewable date — Select the toggle and enter a specific date when you want the offer to be viewed on the storefront. For example, if set before the release date, users can view the offer but will not be able to purchase it until it is released.

  • Set release date on Mac or PC — Select the toggle and enter a specific date when your product was originally available to purchase on Mac or PC. Leave blank if this is the Base offer for your first release.

  • Expiration date — Select the toggle and enter a specific date when your offer will expire and be delisted. Users will not be able to discover or purchase the expired offer; however, it will still be accessible by users who purchased it.

Price

  • For additional offers: Select the checkbox if your offer is not sellable or is part of a bundle.

  • Base Price — Select the suggested pricing for your offer in the United States.

  • Regional pricing — Prices in local currency will populate according to the Base Price tier selected. The USD equivalent is calculated using the current exchange rate at the moment of purchase. Final prices are regulated by Epic Games.

Artifact Settings

Artifact Settings are mandatory for the Base product, but may be optional for other Artifact types, such as consumables.

  • Select Artifact — Select the uploaded artifact associated with this offer.

  • Default folder — Select the name of the default folder where the artifact will be installed. The folder name must be alphanumeric, 25 characters or less with no spaces, and start with a letter.

  • EAS Integration — If you are using an application through Epic Account Services, enter the ID associated with this offer.

  • Enable Cloud Save — Select the toggle to allow users to save their progress.

    • Locations — Provide locations for PC and MacOS where games will be saved locally on a user's device.

    • Files to Sync — You can customize file quotas and sync rules for cloud saves.

Store Visibility

Store Visibility settings are mandatory only for additional Offers, as visibility for the Base product is automatically configured.

Select how the Offer will be visible to users:

  • Hidden — Offer page is not visible in the Store

  • Visible in Store — Offer page is accessible only with a direct link and in game

  • Searchable — Offer page is discoverable in the Store

Optional Information

Dependencies

You will not create a dependency for your Base offer.

Dependencies allow you to add sub-offers that build Edition and Season Pass offers. The Preview Window allows you to visually see the offers you build. For example: To create a game edition, you could first create an Edition offer, then add the base Game as the sub-offer dependency. You also could add additional items to the Edition, such as an add-on.

  1. Select the Main sub-offer to which you will add as a dependency.

  2. Select any Additional sub-offers.

Regions

Select which regions this Offer will use. Base offers typically use Default regions already specified in Store Configuration.

Ratings

Some Offer types will adopt the Ratings of the Base offer by default.

Select the ratings for this offer. Base offers typically use Ratings already specified in Store Configuration.