Content Guidelines

Guidelines for game and store presence content

4 mins to read

General Content

The Epic Games Store review process evaluates all products to ensure content meets the following content criteria:

  • Product content must be consistent with the product description presented to players in the Product Detail Page.
  • Content you submit to accompany your product, including product name, description, images, videos, and other metadata, must only contain content that would merit a rating of PEGI 12, ESRB EVERYONE 10+, or lower (see the * PEGI and ESRB websites for guidance). Products with mature ratings will be age-gated. Epic Games Store may age-gate unrated products at our discretion.

Rating Systems

The Epic Game Store does not require your product to have a rating from any official rating system. However, if your product does have a rating from an official rating system, you must display it on your product page.

Rating systems and countries supported

Rating System Countries
ACBAU
CEROJP
CSRRTW
DJCTQBR
EPIC SUGGESTED RATINGDE
ESRBDO, GT, GY, HN, HT, JM, KN, LC, MX, NI, PA, PE, PY, SR, SV, TT, UY, VC, VE, US, AG, AR, BB, BO, BS, BZ, CA, CL, CO, CR, CU, DM, EC, GD
FPBZA
GRAC_GRBKR
OFLCNZ
PEGIGL, IL, IS, LI, MC, MD, MK, RS, SE, SM, TR, VA, AT, BE, CY, CZ, EE, ES, FI, FR, GB, GR, IE, IT, LU, LV, ME, MT, NL, PT, SI, SK, XK, BG, DK, HR, HU, LT, PL, CH, RO, NO, AD, AL, BA
RUSSIARU
USKDE

GRAC Ratings for Korea

GRAC ratings are legally required to launch products in Korea when a playable build is available to the public. This includes demo and early-access builds. Make sure you have enough lead time to acquire a GRAC rating before a build release. In general, non-mature (age 15 and under) titles need at least one week of lead time and mature (age 18+) titles, six weeks. Learn More: Game Ratings in Korea.

If you don't have a GRAC rating in time for your product pre-purchase launch, you can add a temporary GRAC status and then add the rating later. To do this, when you add the rating to your product page, from the Regions and Ratings section under Store Settings, select the empty text option at the bottom of the list. (This is a GRAC rating with blank text - see the screenshot below for an example.) This option automatically age-gates your pre-purchase products to age 18+ in order to prevent minors from purchasing it, in case your title is rated as mature (18+) in the future. Once you have a GRAC rating, you can add it to your product page and the store removes the age gating if this is appropriate.

Image: The last empty option for products without a GRAC rating.

Digital Rights Managements

Epic does not require any product to include digital rights management. You can implement third-party digital rights management at your discretion.

User-Generated Content

User-Generated Content (UGC) in your product is treated as unrated and so mature (18+) . It is your responsibility as the developer or publisher of the product to moderate UGC.

Localization

You must provide all product and content metadata English. Any additional languages are optional. We strongly recommend localizing your product page to provide the best experience to your players globally.

To reduce localization lead-time, you could support some popular languages at launch, and add additional languages post-launch. Popular languages are:

  • English
  • German
  • French
  • Spanish
  • Russian If you need assistance in localization, we can help. Learn more: Localize Store Presence.

Languages available

The Epic Games Store currently supports the following languages:

  • English
  • Arabic
  • German
  • Spanish (Spain)
  • Spanish (Latin America)
  • French
  • Italian
  • Japanese
  • Korean
  • Polish
  • Portuguese
  • Russian
  • Thai
  • Turkish
  • Simplified Chinese
  • Traditional Chinese

Linked-to Content

If you link out from your product’s store page, make sure the content you link to is consistent with the content on your product’s store page. Any linked-to content about your product, anywhere, is subject to the same content requirements defined for Epic Games Store pages.

Multiplayer Crossplay for PC

Products with multiplayer functionality must support crossplay across all PC storefronts. This is because players expect to be able to connect with their friends on the same platform, and not fulfilling this expectation leads to a poor customer experience. You are free to use any solution for crossplay; your own, free Epic Online Services Crossplay, or any third-party system that works across PC storefronts. Learn more: Multiplayer Cross-platform Functionality.

Prohibited Content

Products that contain prohibited content described below are not eligible for publication on the Epic Games Store. Note that any published products containing content which Epic receives complaints about could be subject to re-review and removal from the Epic Games Store.

  • Hateful or discriminatory content

  • Pornography

  • Illegal content

  • Content that infringes on intellectual property you do not own or have rights to use

  • Scams, frauds, or deceptive practices, such as fake games or malware