Storefront Media Guide

Specifications and recommendations for storefront media assets

7 mins to read

Overview of Key Media

To best present your product to Epic Games Store users, several key media assets are required when configuring your store presence. These assets, listed below, display to users in both the Epic Games Store launcher and website.

  • Product Logo
  • Offer Images
  • Featured Media
  • About Section & Gallery
  • Social Preview

This guide covers specifications and recommendations for each of these assets. Examples of media placement in the storefront are also provided. To ensure an optimal user experience, we strongly encourage you to review and follow these guidelines when creating assets for your product.

Product logo image

An example product logo

Your product logo displays in various locations throughout the storefront, such as on the top of your Product Details Page.

To upload your product logo in the Dev Portal, navigate to Your Product > Epic Games Store > Store Settings > Product Configuration > Product Details.

Product logo images should meet the following criteria:

  • Features a transparent background without shadows or large amounts of negative space
  • Optimized for landscape aspect ratio
  • Clearly visible on a dark page background

File Specifications:

SpecificationRequirement
Dimensions960 x 540 px
File Size (Max)1 MB
File Typepng

Offer Images

Landscape offer image

An example landscape offer image

In the Dev Portal, you can upload multiple images for each offer you create for your product. General offer images are used to represent your product throughout the storefront. Library offer images display to users who download your product within the Library section of their Epic Games launcher.

To upload images for each of your offers in the Dev Portal, navigate to Your Product > Epic Games Store > Offers > Your Offer > Images.

Offer Images - General

The general offer images represent your product's main promotional key art and display in multiple locations on the storefront. For best results, center your key art and logo within the critical area of the image. Your key art must include your product logo.

You can upload both landscape and portrait images for your offers. Landscape images display on your product pages in areas such as the Editions or Add-On sections. Portrait images display in areas such as the checkout flow or wishlist notifications.

File Specifications:

Offer Image: Landscape

SpecificationRequirement
Dimensions2560 x 1440 px
File Type.jpg, .jpeg, .png

Offer Image: Portrait

SpecificationRequirement
Dimensions1200 x 1600 px
File Typejpg, jpeg, png

Offer Images - Library

In the Dev Portal, you have the option to automatically copy your general offer images for use in the Library. Alternatively, you can upload separate landscape and portrait images specifically for use in the Library.

File Specifications:

Library Offer Image: Landscape

SpecificationRequirement
Dimensions2560 x 1440 px
File Typejpg, jpeg, png

Library Offer Image: Landscape

SpecificationRequirement
Dimensions1200 x 1600 px
File Typejpg, jpeg, png
Featured media placement example

An example placement of featured media

Featured Media represents the primary content users engage with when visiting your product’s storefront presence. Feature Media assets display in the carousel on your Product Detail Page and can include both videos and screenshots. For an optimal user experience, we recommend uploading a minimum of five Featured Media assets, including at least one video.

Additionally, we recommend the following as best practice:

  • Update your assets periodically, especially when releasing new product updates.
  • Minimize the use of text on your assets to best reach users in all regions.
  • If available, display assets highlighting beta, early access, or other special offer events first in the carousel.

To upload Featured Media in the Dev Portal, navigate to Your Product > Epic Games Store > Pages > Product Home > Featured Media. After uploading your assets, drag each item in the list (or use the up and down arrows) to establish the desired order for the carousel.

If you do not have video assets or screenshots available, you can upload key art without a logo in this section. However, statistics show that this negatively impacts the rate of purchase for a product. As best practice, uploading video and screenshot assets is highly recommended.

Videos

Uploading at least one video is highly recommended as users prefer video content when making purchasing decisions in the Epic Games Store. To best capture users' attention, video assets should always display first in the Featured Media carousel, followed by screenshots.

As best practice, videos should not start on a black screen or include ratings.

File Specifications:

SpecificationRequirement
Dimensions1920 x 1080 px
File Size (Max)300 MB
Frame Rate30 fps or 60 fps (non drop-frame)
File TypeMP4
QualityHigh
AudioAAC, Stereo, 48000hz, 320kbps

Screenshots

The Featured Media carousel can also include screenshots from your product. The images you upload should highlight the art, gameplay, and other experiences or features users can expect from your product.

File Specifications:

SpecificationRequirement
Dimensions1920 x 1080 px
File Size (Max)4 MB
File Typejpg, jpeg, png, gif