Overview of Key Media
To best present your product to Epic Games Store users, several key media assets are required when configuring your store presence. These assets, listed below, display to users on both the Epic Games Store launcher and website.
- Product Logo
- Offer Images
- Carousel
- About Section & Additional Images
- Social Preview
This guide covers recommendations and file specifications for each of these assets. Examples of media placement in the storefront are also provided. To ensure an optimal user experience, we strongly encourage you to follow these guidelines when creating assets for your product.
Product Logo
An example product logo
Your product logo displays in various locations throughout the storefront, such as at the top of your Product Home page.
To upload your product logo in the Dev Portal, navigate to Your Product > Epic Games Store > Store Settings > Product Configuration > Product Details.
Logo images should meet the following criteria:
- Optimized for landscape aspect ratio
- Clearly visible on a dark page background
- Features a transparent background without shadows or large amounts of negative space
File Specifications:
| Specification | Requirement |
|---|---|
| Dimensions | 960 x 540 px |
| File Size (Max) | 1 MB |
| File Type | png |
Offer Images
An example landscape offer image
In the Dev Portal, you can upload multiple images for each product offer you create. General offer images are used to represent your product offers throughout the storefront. Library offer images are displayed to users who purchase your product within the Library section of their Epic Games launcher.
To upload offer images in the Dev Portal, navigate to Your Product > Epic Games Store > Offers > Your Offer > Images.
Offer Images - General
General offer images represent your product's main promotional key art and display in multiple locations on the storefront. For best results, center your key art and logo within the critical area of the image. Your key art must include your product logo.
You can upload both landscape and portrait images for your offers. Landscape images display on your product pages in areas such as the Editions or Add-On sections. Portrait images display in areas such as the checkout flow or wishlist notifications.
File Specifications:
Offer Image: Landscape
| Specification | Requirement |
|---|---|
| Dimensions | 2560 x 1440 px |
| File Type | .jpg, .jpeg, .png |
Offer Image: Portrait
| Specification | Requirement |
|---|---|
| Dimensions | 1200 x 1600 px |
| File Type | jpg, jpeg, png |
Offer Images - Library
In the Dev Portal, you have the option to automatically copy your general offer images for use in the Library. Alternatively, you can upload separate landscape and portrait images specifically for the Library.
File Specifications:
Library Offer Image: Landscape
| Specification | Requirement |
|---|---|
| Dimensions | 2560 x 1440 px |
| File Type | jpg, jpeg, png |
Library Offer Image: Landscape
| Specification | Requirement |
|---|---|
| Dimensions | 1200 x 1600 px |
| File Type | jpg, jpeg, png |
Carousel
An example Carousel placement
Displayed at the top of your Product Home page, the Carousel features the primary media that users can engage with when visiting your store presence. Carousel media can include a variety of both image and video assets for users to scroll through while reviewing your product.
For an optimal user experience, we recommend uploading a minimum of five assets to the Carousel, including at least one video.
Additionally, we recommend the following as best practice:
- Update your assets periodically, especially when releasing new product updates.
- Minimize the use of text on your assets to best reach users across all regions.
- Prioritize assets highlighting beta, early access, or other special offers and events when ordering your media (i.e., display these assets first in the Carousel).
To add media to the Carousel in the Dev Portal, navigate to Your Product > Epic Games Store > Pages > Product Home > Carousel. After uploading your assets, drag each item in the list (or use the up and down arrows) to establish the order in which media displays to users.
Media can also be added to a carousel displayed on dedicated offer pages by navigating to Your Product > Epic Games Store > Pages > [Offer Name] > Carousel.
If you do not have video assets or screenshots available, you can upload key art without a logo in this section. However, statistics show that this negatively impacts a product's rate of purchase. As best practice, uploading videos or product screenshots is recommended.
Videos
Uploading at least one video is highly recommended as users often prefer video content when making purchasing decisions. For best results, videos should not start on a black screen or include ratings.
To best capture users' attention, display video assets first in the Carousel, then follow with screenshots.
File Specifications:
| Specification | Requirement |
|---|---|
| Dimensions | 1920 x 1080 px |
| File Size (Max) | 300 MB |
| Frame Rate | 30 fps or 60 fps (non drop-frame) |
| File Type | MP4 |
| Quality | High |
| Audio | AAC, Stereo, 48000hz, 320kbps |
Screenshots
The Carousel can also include product screenshots. The images you upload should highlight the art, gameplay, and other features and experiences a user can expect upon purchasing your product.
File Specifications:
| Specification | Requirement |
|---|---|
| Dimensions | 1920 x 1080 px |
| File Size (Max) | 4 MB |
| File Type | jpg, jpeg, png, gif |
About Section & Additional Images
An example About Section displaying images and text
The About section provides space to further describe your product to users. This section can accommodate up to 12 blocks of content consisting of text or inline screenshots, gifs, or other images. At least one text section is required, but additional images or text can be added to enhance the flow and visual impact of your description.
The Additional Images option allows you to upload extra gameplay screenshots or marketing assets to further show off your product. While adding additional images is optional, uploading 1-6 assets is recommended.
Note: By default, this content is collapsed for users who visit your page. To ensure users are immediately presented with your best product images, upload those assets to the Carousel featured on your Product Home page.
About Section
To add content to the primary About section, navigate to Your Product > Epic Games Store > Pages > Product Home > About. Content can also be added to the About section on dedicated offer pages.
Content can include text up to 10,000 characters and up to 30 additional screenshots, gifs, or other images. At least one text block is required. Images are counted against the character limit.
Image File Specifications:
| Specification | Requirement |
|---|---|
| Dimensions | At least 700 px wide |
| File Size (Max) | 4 MB |
| File Type | jpg, jpeg, png, gif |
Additional Images
To add additional assets to your store presence, navigate to Your Product > Epic Games Store > Pages > Product Home > Additional Images. Additional images can also be uploaded to your dedicated offer pages.
A maximum of 20 images can be uploaded. These images are formatted within a grid at the bottom of your page; the size and layout of the grid depend on the number of images provided. Use the Preview in Store option to ensure your images display as desired.
File Specifications:
| Specification | Requirement |
|---|---|
| Dimensions | 1920 x 1080 px |
| File Size (Max) | 1 MB |
| File Type | jpg |
Social Preview
The Social Preview image displays when previewing a link to a social network post. This image does not display directly within the storefront, but may be used by 3rd parties for preview purposes.
To add a social preview image, navigate to Your Product > Epic Games Store > Pages > Product Home > Social Preview. You can also upload social preview images to your other available pages, such as offer pages.
File Specifications:
| Specification | Requirement |
|---|---|
| Dimensions | 1200x1200 px |
| File Size (Max) | 4 MB |
| File Type | jpg, jpeg |
Localized Assets
The Epic Games Store supports localization of both text and media assets. By uploading localized assets to your product offers, you can tailor the store experience for global users by presenting them with images and videos in their preferred language.
Learn more: Asset Localization (Image and Video)
Storefront Media Placement Examples
To better understand how media assets display in both the Epic Games Store launcher and website, examples of different areas of the storefront are provided below.
Epic Games Store - Browse View
Launcher View
Web View
Epic Games Store - Product Home Page
Launcher View
Web View
Epic Games Store Launcher - User Library
Legal Requirements
You must include the text listed below, in the circumstances specified. (Do not include the quotation marks.) Place the following text on the physical packaging of Epic Games Store keys:
- "REQUIRES INTERNET AND FREE EPIC GAMES ACCOUNT TO ACTIVATE. Prior to purchase, please review Terms of Service and EULA for Epic Games account and store terms. If you do not agree with these terms, you should return this game unopened to your retailer in accordance with their return policy."
If you use the Epic Games Store logo (on physical packaging or in promotional materials, for example, or in any other way), include the following text:
- "Epic, Epic Games, Epic Games Store, the Epic Games Store logo, and Epic Online Services are trademarks and/or registered trademarks of Epic Games. All other trademarks are the property of their respective owners."
In video assets, if you display the Epic Games Store logo, include the following text:
- "©2023 Epic Games, Inc. All rights reserved. Epic, Epic Games, Epic Games Store and their respective logos are trademarks or registered trademarks of Epic Games, Inc. In the U.S. Patent and Trademark Office and elsewhere."
For specific branding requirements and approval processes, visit the Epic Games Store forums on the Epic Developer Community (dev.epicgames.com/community) or refer to your Epic Games Store Distribution Agreement.