Early Access release on the Epic Games Store
An Early Access release allows developers to make their game available to players while it is still in development. Some studios take advantage of player feedback during Early Access, evolving the game with the features and functionality that their players want. While each studio will define what an Early Access release specifically means for their game, it can offer an iterative approach to building, testing, fixing, updating, and finally releasing a full, high-quality game.
Early Access releases must include a logo and key art, the Early Access tag, and an FAQ page. Providing these items will help customers make informed purchasing decisions and set expectations for your game.
Logo and key art
Please make sure that your logo and/or key art clearly displays that your product is an Early Access release. Logos and key art assets are provided in the Developer Portal using the self publishing tool.
Early Access tag
In the Product Details section of the self publishing tool, one of your tags selections must be Early Access. This tag displays an Early Access Game text block in the About Game section for your product display page. Once your full game is released, you can change or delete the Early Access tag.
You will need to create FAQs that give customers additional information about your product. For Early Access titles, FAQs can provide information about the state of your product and what they can expect for future growth, as well as opportunities to participate in providing feedback.
Example FAQs for Early Access products
What is included in Early Access?
What is the current state of the game?
How long will the game be in Early Access?
How often will you be updating the game?
Will my progress be saved during updates?
Will the price change when the game leaves Early Access?
Can I provide feedback and bug reports?